After a few days of conspiracy theories and wondering, it was revealed on Wednesday night during the NBA finals that the mysterious 4:44 is not a Jay Z album, at least not yet.

Earlier this week, ads started popping up all over NYC and on media sites with the numbers “4:44.” Some people who are industry insiders, were able traced the ads to Tidal, the Jay Z-owned streaming service. And this of course started a whrilwind of thoughts and rumors that a new Hov album was on the way.

During Game 3 of the NBA Finals on Wednesday night, a commercial aired that revealed the mysterious 4:44 symbol is actually not what we thought. What we do know that it involves a partnership between Tidal and Sprint. It features Mahershala Ali (playing a boxer, it appears), Lupita Nyong’o, and Danny Glover.

Sprint CEO Marcelo Claure tweeted out a message, along with a slightly different cut of the 4:44 ad. His tweet said that Sprint would be bringing exclusive content—including, perhaps, 4:44—to Tidal customers.

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