Home News Beyoncé Announces Women’s Active Wear Brand, Ivy Park

Beyoncé Announces Women’s Active Wear Brand, Ivy Park


While most fans are still holding onto the idea that we may or may not be getting a new Beyoncé album in the next few days, Bey announces the release of an active women’s wear line, with Ivy Park.

The line, which ranges in prices from $30-$300, will be made available on Beyoncé’s Ivy Park site, Nordstrom’s, Topshop, and Net-a-spotter in April.

via Vogue

“Showcasing key looks from the 200-piece collection with Topshop, Beyoncé and her squad of fitness enthusiasts work up a sweat in effortlessly cool athleisure. Think: cobalt blue logo-emblazoned sports bras and matching leggings with a “flip-to-low-rise” waistband, honeycombed reflective print jackets that make a chic nod to Queen B’s dutiful beehive, sleek and polished bodysuits with mesh trim, and cheeky over-the-thigh varsity socks. It’s the product of Beyoncé’s first joint venture with Sir Philip Green: high-octane style to match a high-intensity workout. The real standout, though, is the signature seaming system of the line’s leggings. They come in three tiers of shapes—“I” (low-rise), “V” (mid-rise), and “Y” (high-rise)—and work from the inside out; their inner contour shorts enhance and flatter a range of physiques.”