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Today Complex chief creative officer Noah Callahan-Bever had his career come full circle.

Noah Callahan-Bever first met Eminem manager and incoming Def Jam chairman/CEO Paul Rosenberg in 1998 at NYC record store Fat Beats, a year before Eminem would shake up the hip-hop game with his major-label debut album, The Slim Shady LP.

“Paul came by and was playing a CD that had ‘My Name Is’ and ‘Guilty Conscience’ on it — Max Glazer was the DJ there — and I was hanging out drinking coffee with my friend who worked the register on a Saturday afternoon,” the veteran journalist remembers. “All of a sudden I heard ‘My Name Is’ and I ran over to the DJ booth and said, ‘What’s going on here?’ [Paul and I] got to talking and I ended up flying out to Burbank and spending a week with Em while he mixed The Slim Shady LP. I’ve known Paul ever since.”

Twenty years later, NCB and Rosenberg will officially be working together. Today, Billboard and Def Jam announced that Callahan-Bever has been named executive vp of brand strategy and content.

“I’ve worked with Noah for nearly 20 years in his various capacities with different companies as writer, editor and CCO,” Rosenberg said in a statement provided to Billboard. “Throughout that time, Noah has demonstrated an incredible ability to create, innovate and connect with audiences. I’m especially excited to have Noah and his skill set become a part of the future of Def Jam as we begin to reimagine the label’s platform, further develop the brand and realize our plan to connect with fans in previously unimagined ways.”

At Def Jam, Callahan-Bever will be tasked with doing what he does best, expanding the reach of the brand. As for NCB’s increasingly-popular interview series The Blueprint, he’ll continue to host the show for “as long as Complex will have me,” albeit with a less frequent publishing schedule than had been established.