Notable sneaker collector Fat Joe is finally capitalizing off of his reputation in the sneaker world, as he open his first sneaker store, ‘UpNYC’. The grand opening of the sneaker store which is located in Harlem on 158th and Broadway, was a major success with guest appearances by former enemy 50 cent, Noreaga, Remy Ma, Papoose and more. See below for photos from the event!