After streaming exclusively on TIDAL for a week, JAY-Z and Ava DuVernay release the video for 4:44’s “Family Feud” on YouTube, the album’s only song to feature Beyoncé.
Queen Bey makes several appearances in the high-concept video, which was directed by Ava DuVernay. Also in the visual, which takes place in few different centuries, the opening scene we see Michael B. Jordan, Thandie Newton and Trevon Rhodes have a weird Shakespeare style dispute that doesn’t end very well. Then we jump to the future with Rosario Dawson, Janet Mock, Jessica Chastain, Brie Larson, America Ferrara, Rashida Jones, Mindy Kaling, Constance Wu delagating over what seems to be the new Declaration of Independence but instead of forefathers the fore-mothers are crafting it. And finally, Blue Ivy Carter and Beyonce in the closing scenes of the powerful visual. Ava and Chaka Pilgrim did their thing with this excellent concept and fans are urging them to make this video a full length film of some sort, no word on if we will get more, but hopefully we can get it and soon. Watch Jay-Z and Beyonce in “Family Feud.”