He’s not businessman he’s a business, man. Shawn “Jay Z” Carter is reportedly set to relaunch music streaming service Tidal at 5 pm est today. The God MC has recruited an all-star cast of musicians to promote the relaunch via social media. 

Big names like Madonna, Rihanna, Kanye West, Deadmau5, Nicki Minaj, Taylor Swift and BeyoncĂ© are among the well-known artists tweeting promotional messages for Tidal, with the artists all using the same #TIDALforALL hashtag and changing their profile pictures to display the streaming service’s signature color: a striking shade of cyan. The words “turn the tide,” “music history,” and “together,” also feature in most of the promotional tweets.