Initially you may have thought he was crazy for slapping a hundred dollar price tag on his new Crenshaw tape, but Nipsey Hussle just revealed that not only has Jay Z shown his support, he’s purchased 100 copies of his own.
Jay himself took to his Life and Times site and posted the below photo, with the caption #NewRules; a new motto he strongly follows considering the marketing behind MCHG.


Nipsey shared the excitement of the support via twitter, saying:

“Shoutout to Jay Z for buying 100 copies of #Crenshaw”

You can download Nipsey’s game changer here.