Well this is interesting. It has recently been reported that Kanye West, the designer of the exclusive Nike Air Yeezy sneaker has severed ties with Nike and inked a new deal with rival Adidas. This comes as a shock to many due to the fact that Kanye is such a well known lover of Nike merchandise. Apparently ‘Ye hasn’t been happy with Nike and in some recent interviews he can be seen bashing Nike CEO Mark Parker. His new deal according to the New York Post is worth a reported $10 Million. He’ll also earn royalties on every sneaker sold. Adidas released a statement on their new partnership, saying:
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.