Kendrick Lamar is the featured on this years cover for Forbes’ upcoming 30 Under 30 issue.
During the interview for the story, which was conducted in October at the 30 Under 30 Summit, the Hip Hop super star was asked to comment on the current state of Hip Hop.
While he is well aware he is known for pushing the envelope of intelligence and consciousness on his stellar album DAMN., K. Dot recognized there’s room for all sub-genres of the art form.
“I want Hip Hop to continue to evolve,” he said. “That’s why I can’t shun a lot of the artists that may not be a Kendrick Lamar. But this is what I tell them every time I see them … be yourself and do what you do but also know who laid down the groundwork.”
He also added some sound advice for artists associated with the mumble rap movement, and encouraged the new generation of rappers to show respect for Hip Hop’s pioneers.
“Don’t go on your interviews and diss them and say you don’t like them and you don’t care for them,” he said. “That’s your opinion, that’s cool but you have to respect them. So talking down on the folks that inspired us to do this, it’d never be right. You dig what I’m saying? So at the end of the day as long as you be who you are but respect what got us here, that’s how you continue to evolve.”
Also Kendrick made it clear he’s studied the great lyricist of the genre and has taken his craft very seriously, but that doesn’t mean he wants to be boxed into a particular category. He credited 50 Cent for a valuable lesson he got on the term “conscious” rapper.
“Everybody have they own opinions, but … I always go back to what 50 Cent said, and it always stuck with me,” he explains. “He said, ‘We all are conscious, whether you’re doing gangsta rap, whether you’re doing so called conscious rap, whether you doing whatever genre you may in because you have a post, you alive and you’re telling your true feelings … these are your true thoughts and you’re conscious of them, and you’re aware of them. You are conscious, as simple as that. When he said that, that inspired me to not only recognize my own influence on what I have with my people.”
Watch the full interview above.