Big news for the TDE camp today! Head honcho Dangeroo Kipawaa just tweeted that Kendrick Lamar’s new album set a new one-day streaming record on Spotify with 9.6 million plays. The previous holder of the record was Drake with his surprise release album which set the single-day streaming record with 6.8 million plays. Kendrick’s new LP was streamed almost 3 million times MORE than Drake’s in one day.
To Pimp a Butterfly was streamed 9.6m times on the 1st day. new global record 4 the most streams in a single day worldwide by a new release
— dangeroo kipawaa TDE (@dangerookipawaa) March 17, 2015
