SHARE

N.E.R.D has their long-awaited comeback album, No_One Ever Really Dies, dropping this Friday. To further promote, the iconic trio dropped the Kendrick Lamar-assisted track.

The track is titled “Don’t Do It,” debuted earlier today on Zane Lowe’s Beats 1 Radio Show where Pharrell was on-hand to promote and speak on the new record. P said it was inspired by the fatal police shooting of a Keith Scott back in 2016 that prompted public uproar. The interview, which can also be heard below with the single, also features Pharrell speaking on his musical synergy with Frank Ocean saying, “He is the art of no compromise, no concession, and very colorful with it,” also adding “And that’s what, I feel like, that’s what is very interesting about his journey. Because if you understand him then, you know anything that he’s ever done is just what he’s really, really, really felt.”

Listen to the 15-minute interview and the impresssive single below. Stay tuned for N.E.R.D’s fifth studio album — their first in over seven years following 2010’s Nothing – set to release this Friday. You can check out the official tracklist now courtesy of Apple Music.

“Deep Down Body Thirst”
“Lemon” f/ Rihanna
“Voilà” f/ Gucci Mane and Wale
“1000” f/ Future
“Don’t Don’t Do It” f/ Kendrick Lamar
“Kites” f/ Kendrick Lamar and M.I.A.
“ESP”
“Lightning Fire Magic Prayer”
“Rollinem 7’s” f/ André 3000
“Lifting You” f/ Ed Sheeran
“Secret Life of Tigers”