Jamaica, Queens native Deem Spencer drops his latest video is for a song called “soap,” produced by Hannibal King and featuring cello by Sylvie Grace. “It was a year and a half after I’d graduated high school and I realized that after graduation I hadn’t kept in touch with anybody that I thought I would have,” Deem tells us. “A lot of my tastes, choice of activities, actions, and attitudes were influenced or altered by these people. As a kid some of the shit you get into changes your path and may stay with you your whole life. There’s a lot of dumb ass things I did to impress people or to fit in and in the video I’m beating myself up over it. The title comes from the metaphor at the end: “The greatest soap does nothing for a popped bubble.”

Watch “soap” above.