J. Cole’s latest album KOD is projected to hit the top of the Billboard charts next week, and also broke the record for most streams in one day through Apple Music and Spotify.

For his latest video, the rapper releases “Kevin’s Heart.” The title draws reference from comedian Kevin Hart’s recent cheating scandal. For the visual directed by J. Cole and Scott Lazer, they focus on Hart himself, as he goes about trying to live life as he normally would. It shows us how he still deals with the scrutiny of the public eye and the seductive temptation and suffocation of his fans.

Watch below.