Marc Ecko and Complex Media tapped Spike Lee as their newest video content advisor.
Via Wall Street Journal:
Complex Media, which owns a network of websites focused on street fashion, music and pop culture, is bringing in film director Spike Lee to advise on video projects and the kind of “branded content” advertising campaigns that have become a key driver of digital media growth. Such video campaigns are usually produced by a Web publisher to resemble editorial content.
“I am hyped about this collaboration,” said the 57-year-old Mr. Lee, whose films include “Do the Right Thing” and “Malcolm X.” “There are no specific rules. We can do what we want to do.”
According to the digital hub, it recorded a 45 percent jump in traffic to its sites in the past year, to 44.4 million unique visitors in January. The company’s flagship site, Complex.com, acquired a 74 percent rise in traffic in the same period, with 12.6 million unique visitors in January. The company said it doubled its video budget in 2014 and saw total revenue grow by 35 percent that year.
Numbers don’t lie.
Watch the legendary filmmaker and Complex founder and fashion designer Marc Ecko as the pair speak to Wall Street Journal about launching their new partnership.