Asap Rocky has Beef with HBA (Hood By Air). No not a rival rap crew, A fashion company Rocky wore and supported heavily early in his rap career.

Four Pins caught with the self proclaimed Pretty Motherfucker last night at the Dior-sponsored Guggenheim Gala last night about what he really meant when he said,

“HBA shit is weak, you can keep that”

On his recently released track “Multiply.”

Below are a few quotes Pretty Flacko gave:

This conversation about Hood by Air, do you think they are weak? Did we misunderstand?

No, there is no misunderstanding.

Why did you say that?

Because I can. I birthed it so I can kill it.

How about Been Trill?

That shit is wack, too.

Rocky does expand on the thought, comparing the Hood By Air revolution with his personal style journey and the Civil Rights Movement (WOW), which adds a least a little bit of dimension to the line:

I’m going to put it to you like this, I can say that I’ve been scrutinized for my fashion since I was about 15 years old. A lot of people got it easy. I feel like I had to go through the whole Civil Rights Movement just to be comfortable, to make other people comfortable, to be able to wear what they want to wear, and a lot of dudes are just claiming to have it without having to have that sacrifice or suffering through all that kind of shit. We’ve been through that kind of shit. That’s all I can really say about it. It is really miniscule. It’s no real beef.

Is this what hip-hop is coming to? Rappers having beef with fashion labels and not other rapper? Has the art of rhymes died and now we are more worried about what fashion companies our rappers helped promote?!