Following her TIME Magazine cover, Beyoncé also gave the publication the green light to unveil her latest video. “Pretty Hurts;” the opening track from last year’s surprise album Beyoncétakes on the emotional topic of how important body image is to pop culture.

Bey also launched today. A site where she asks viewers to define what the word ‘pretty’ means to them. For the campaign, Beyoncé wants fans to upload photo/video to Instagram tagged #WhatIsPretty.